Research method in which interviews in a semi-structured or in an unstructured way are conducted with informants - people, who adhere to the requirements of the research target group, and who are willing to participate in the study, spending their time for an informal conversation with a researcher in a comfortable location. Depending on the type of study, these interviews can be conducted in offices, cafes or in the house of the informant. While preparing for the interview, guidelines for subjects and questions are formed, however the questions and their order can easily be changed during the course of the interview, in order to get to know the opinion or experience of the informant in as detailed way as possible. This method is suitable for service quality research.



Multiple interviewees participate in a focusgroup and discuss a previously determined subject. The accent within these discussions is on the symbiosis between the discussion members. A discussion is an excellent method for generating new ideas, formulating hypothesis for quantitative studies, discovering potential communications issues and for creating product or service designs. One has to take into account that each of the focusgroups are unique - the relationships that form between the focusgroup members during the discussion are crucial, as well as the conscious and unconscious reactions.



A research method in which already existing data - data from research, data from statistics, open data, publicly available documents - are used in the analysis. Before analysis the data source reliability, methods and definitions are checked.



A research method which includes a systematic analysis of text content according to previously determined categories. The texts analysed include transcripts from interviews and focusgroup discussions, online comments and various types of documents. The choice of the text depends on the type of study.



A research method in which the respondents representing the target group give answers online to structured questions. The interviews can be organised by sending links to potential contact e-mails or by putting the questionnaire on a panel of one of our partners.



A research method in which, usually in a structured or semi-structured way, by using electronic devices for saving answers, interviews are conducted through the phone with members of specific target audiences. Specially trained interviewers make calls either through using predetermined contact lists or by using special representative target audience generation software.